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Promotion - Optimizing Your Site for Search Engines
Before you submit your Web site to search engines and directories, make sure you take the time to optimize it. Here are some tips to help you optimize.
Take some extra time to choose good titles for your Web pages. Using your company's name along with the products or services that you are promoting could help improve your ranking in search results. All too often, Webmasters use "Home Page," "Products," or "Contact Information" as the titles of the pages that they are creating.
Using titles like these might improve your ranking with search engines and directories:
<TITLE>Example Co -- World Leader In Widget Manufacturing -- Company Directory</TITLE>
<TITLE>Company XYZ -- Baltimore Maryland's #1 XYZ Distributor</TITLE>
<TITLE>World Class Web Hosting from pair Networks</TITLE>
You'll also want to make sure that the text in your title is also mentioned somewhere in the page itself.
META tags are HTML tags that are not required as a standard part of an HTML document. They are far less important to search engines than they once were, but it's still good to include them.
Here is an example of META tag syntax in an HTML document:
<HTML>
<HEAD>
<TITLE>Your Web Page Title Goes Here</TITLE>
<META NAME="description" CONTENT="A description of your products or services goes here.">
<META NAME="keywords" CONTENT="single, words, that, describe, your, products, or, services, go, here">
<META NAME="distribution" CONTENT="global">
</HEAD>
The actual text within your Web pages is very important. Make sure it includes the keywords you expect people to use to find you. It helps to use variations on a search phrase within the same page. For example, if the topic of your Web page is health food, you should include phrases like "healthy diet" and "natural foods" in your content. Try to think of phrases that people might use in their search.
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